Tips for successful rural advertising!

Rural India is the focus of many marketers and organizations and are moving ahead towards this huge and abandoned market. 70% of India’s population is from the rural areas. The rural India consists of 127 million households among which have access to basic needs and requirements. The remaining percent of rural India lacks proper infrastructure and facilities.

Advertising is rural areas:

Advertising in rural areas is a tedious task. Most of the rural consumers are now becoming brand conscious and are opting for products with those brand names. Understanding of rural perceptions, traditions, and values helps the rural advertising agency become successful.

How is advertising done in rural areas:

Rural advertising is done it two ways i.e. traditional media and mass media. The rural advertising examples via traditional media include microphone announcements, folk theater, ads on delivery vans, melas and trade fairs. The mass media include television, press and print media, radio, and, cinema halls.

Here a few strategies or tips that help an individual in successful rural advertising.

• Influencer strategy: Employment of influential people like local panchayat leaders, television actors and models, local priests etc. helps in achieving brand and product awareness.
• “Paint and advertise” strategy: Paintings are the best ways to deliver all information about the product. People get attracted to paintings and pictures. Innovative digital wall paintings are used for advertising in rural markets.
• “Show and tell” strategy: Shows and events are conducted to make people aware of the brand and the product. This strategy helps one to reach out to large sections of people within a short time.
• Local media: Rural people do not take time to research and investigate the product. It is the advertisements made by the marketers that influences the people. Local media like AV vans, folk programs, posters and paintings, video clippings etc. are to be used.
• Demonstration: Demonstrating the product and explaining its features and benefits helps one in rendering efficient rural advertising service.